Loving Joy Cleanse Sex Toy Cleaner 100ml Review

The good and the bad

What works

• Full ingredient list published, so you know exactly what you are applying
• Mild coconut-derived base is a sensible choice for delicate finishes
• Antimicrobial ingredients help with everyday upkeep between washes
• No power or batteries, and compact enough to keep by the bedside
• Suited to a mixed collection across different materials

What to be aware of

• A cleaner is not a steriliser, so it does not replace proper hygiene for shared or porous toys
• 100ml is modest and will run down faster with regular, generous use
• Contains Benzalkonium Chloride, which a few very sensitive users may react to

Buy it if

Anyone with a mixed collection who wants a quick, gentle way to freshen toys between uses and likes seeing exactly what is in the bottle.

Skip it if

Those sharing toys or cleaning porous materials that need thorough care, who should still rely on proper washing and, where suitable, boiling or a barrier such as a condom.

The formula and what it means

The ingredient list is short and published in full: water, Cocamidopropyl Betaine, Phenoxyethanol, Benzalkonium Chloride and Zinc Gluconate. Cocamidopropyl Betaine is a mild, coconut-derived surfactant found in plenty of gentle cleansers, which is why the brand can reasonably describe it as suited to delicate materials.

The antimicrobial work is done mainly by Phenoxyethanol and Benzalkonium Chloride, with Zinc Gluconate as a surface conditioner. This is a considered everyday formula rather than a heavy-duty disinfectant, and reading it that way sets sensible expectations. It is also worth noting that a small number of people can be sensitive to Benzalkonium Chloride, so anyone with reactive skin may want to patch test.

How to use it and what it will not do

The method is simple: spray onto the toy after use, work it over the surface, then rinse or wipe and leave to dry before storing. For most silicone, glass, metal and ABS plastic toys that is a perfectly reasonable routine, and being water-based it should not clash with the toys themselves.

The honest limit is that a spray-and-wipe cleaner freshens and maintains; it does not sterilise. For toys shared between partners, or porous materials that can harbour residue, a spray is not enough on its own. There you still want a thorough warm-water wash and, for boilable non-motorised silicone, the option of boiling.

Size, care and everyday practicality

At 100ml the bottle is compact, which is a genuine plus for keeping close to hand and tucking into a drawer or bag. The trade-off is equally plain: used generously and often, it will empty faster than a larger bottle, so heavy users should expect to reorder.

Because it needs no power and comes as a spray, there is no faff and nothing to charge. Just keep the nozzle clean and the cap on, and store it somewhere out of direct heat like any water-based product.

How it compares

Against a plain warm-water and mild-soap wash, a dedicated cleaner like this adds convenience and a formula chosen with toy materials in mind, plus antimicrobial ingredients that soap does not offer. That convenience is the main reason people buy one.

Compared with alcohol-based wipes or sprays, the coconut-derived base here is gentler and less likely to dry out or dull certain finishes, which suits a mixed collection. If you specifically need something for shared toys or a high-hygiene situation, no spray cleaner replaces proper washing, so judge this as a maintenance product and it holds up well.

The bottom line

Loving Joy Cleanse is a sensible, honest little product: a mild, transparently labelled spray that makes routine toy care easier without fuss. Buy it as everyday maintenance for a mixed collection, keep expectations realistic about what a cleaner versus a wash can do, and it earns its place in the drawer.